Adwords Algo Changing and CPC Site Bidding on Beta
Friday, February 16, 2007
Google Came up this week with one more Update/ changes and this time its google's product generates most of the revenue for Google Adwords. These are;
- New Optional Quality Score column that shows the minimum bid for all of the keywords within an ad group, along with quality label - Great, OK, or Poor
- A change to the Quality Score Algorithm.
Secondly earlier this week - Google Inside Adwords released that its testing cost-per-click (CPC) site-targeted campaigns, as till now advertisers bidding on site targeting campaigns on a CPM (cost-per-thousand impressions) basis. Presently google inviting only US advertisers (invitation link) to participate for same (limited number of advertisers from all that apply). Avertisers can switch their existing campaigns between CPC and CPM at any time.Google Adwords is changing way it set minimum bids for keywords - For example, if the system does not have any data on a keyword, a lower initial minimum bid will be assigned until the Adwords system have enough data to make a more accurate assessment of the Quality Score for that keyword in Adwords account.
posted by Seo Space @ 8:58 PM,
