Linkbait and Social Media Optimization over Link Building
Friday, January 26, 2007
Link bait and Social Media Optimization are two new Strategies developed in past couple of years and even practicing by most SEOs/ SMEs and webmasters. A lot of sites are emerging with web 2.0 traits along with AJAX and no wander Google/ Yahoo are acquiring these sites competitively. Youtube, Writely, Zohosheets, mybloglog are few Web 2.0 rich websites acquired by either Goolge or Yahoo.
In contrary to old link building strategies which involves link exchange, link swapping which further in time line became 2 way or 3 way link exchange. Threadwatch.org coined term - Link Bait about a couple of years back. Rohit Bhargav gave term SMO (Social Media Optimization) in 2006 and gave his initial 5 rules of SMO in which he describes Link bait more clearly along with relation to mashup sites and how to get involve with that.
Recently searchengineland.com new post 2007 guide to Linkbaiting apparently seems to me like giving credit to himself of introducing linkbaiting to SEO community, the post talked about Widget marketing , a concept fastly getting popular among new social community sites. MyBlogLog's Sidebar widgets showing recent readers, zoomclouds' widgets of tags are an example of how Linkbaiting/ building could be done through widgtets.
Link baiting to me involves every thing that forces users/ visitors to link back to your site with or without knowing the fact that he/ she is building link for you. Tag buttons (rectangular gif image with links) by del.icio.us, digg.com, newsgator, Technorati are example of good link baiting (..building link for themselves) thru blogs/ social community themed sites. Most recent is Snap's preview anywhere service which gives easy few lines or javascript code fetching image preview of hyperlinked sites is most innovating and fast propgating as well.
Tagging sites are easiest way of getting link on one's own choice of anchortext. 1000tags, 30daytags.com are few among others seems to replace directory submission in SEO with Tagging.
In contrary to old link building strategies which involves link exchange, link swapping which further in time line became 2 way or 3 way link exchange. Threadwatch.org coined term - Link Bait about a couple of years back. Rohit Bhargav gave term SMO (Social Media Optimization) in 2006 and gave his initial 5 rules of SMO in which he describes Link bait more clearly along with relation to mashup sites and how to get involve with that.
Recently searchengineland.com new post 2007 guide to Linkbaiting apparently seems to me like giving credit to himself of introducing linkbaiting to SEO community, the post talked about Widget marketing , a concept fastly getting popular among new social community sites. MyBlogLog's Sidebar widgets showing recent readers, zoomclouds' widgets of tags are an example of how Linkbaiting/ building could be done through widgtets.
Link baiting to me involves every thing that forces users/ visitors to link back to your site with or without knowing the fact that he/ she is building link for you. Tag buttons (rectangular gif image with links) by del.icio.us, digg.com, newsgator, Technorati are example of good link baiting (..building link for themselves) thru blogs/ social community themed sites. Most recent is Snap's preview anywhere service which gives easy few lines or javascript code fetching image preview of hyperlinked sites is most innovating and fast propgating as well.
Tagging sites are easiest way of getting link on one's own choice of anchortext. 1000tags, 30daytags.com are few among others seems to replace directory submission in SEO with Tagging.
Labels: SMO, Social Media Optimization, Web 2.0
posted by Seo Space @ 3:30 PM,
