Landing Page Quality - Foulplay

Recently Google Adwords team announced about bringing transparency and quality results in sponsored results, but it seems Google still just care about quantity rather than quality, still MFAs (made-for-adsense) websites are prevailing in sponsored results and thats too in among top results.

Search term - GMAT exam date

The Ad - Sponsored Result -






And the Landing Page of above Ad is Full of Adsense ads, no "Valuable Information" as per this Ad's Description -

If i am not wrong as per my Adwords knowledge is concerned, according to Adwords System an Ad can only be in running stage when its approved by Adwords of its Landing Page Quality.

I am wandering why and what Adwords and its human editors see in this page for its approval thats too when it has concerns of educational information. A lot of students search for these type of educational information and materials online and its frustrating when they are taken to MFA sites and websites which have nothing but Adsense ads, ads of Books from Amazon, paid text links and no valuable information, not even a single word of information of any kind. Does money made out of this be any fruitfull??!!

Labels: ,

posted by Seo Space @ 8:27 PM, ,

 


Adwords Algo Changing and CPC Site Bidding on Beta

Google Came up this week with one more Update/ changes and this time its google's product generates most of the revenue for Google Adwords. These are;

  • New Optional Quality Score column that shows the minimum bid for all of the keywords within an ad group, along with quality label - Great, OK, or Poor
  • A change to the Quality Score Algorithm.

Google Adwords Site targeted bidding: BetaSecondly earlier this week - Google Inside Adwords released that its testing cost-per-click (CPC) site-targeted campaigns, as till now advertisers bidding on site targeting campaigns on a CPM (cost-per-thousand impressions) basis. Presently google inviting only US advertisers (invitation link) to participate for same (limited number of advertisers from all that apply). Avertisers can switch their existing campaigns between CPC and CPM at any time.


These changes as per Google is to bring about quality results for users and transparency in advertisers' bidding process and management.

Google Adwords is changing way it set minimum bids for keywords - For example, if the system does not have any data on a keyword, a lower initial minimum bid will be assigned until the Adwords system have enough data to make a more accurate assessment of the Quality Score for that keyword in Adwords account.

Labels: ,

posted by Seo Space @ 8:58 PM, ,