OPML Exchange
Tuesday, January 30, 2007
Recently, a lot has been Talk about OPML (Outline Processor Markup Language) much because of Dave Winer's Share you OPML and OPML Icon Project.OPML can be seen as list of all your RSS feeds or better somewhat like a zip file for RSS feeds. Seeing the maturity of OPML in Internet/ web marketing this OPML Icon project has been starting along with Share your OPML site to standarize the way to share/ publish list of RSS feeds, similar to RSS icon that identify contents to syndicate.
The site is provinding useful hacks for OPML - to download OPML icon, Firefox Add-on.
On contrary questions has been put for adaption of this technology like motivation factor for user to exchange their list of feed as OPML and why, OPML being more technical specially at time when common user still getting familiar to RSS concept, OPML would be more technical to adapt for common internet users.
In my point of view, OPML technology would be more beneficial for SEOs/ webmasters to adapt and implement rather than to put them over common internet audience/ users. A few points to ponder -
- At time when Google is giving more weightage to content driven sites (as apparent in recent google updates), it would boost the content of a site to let the content travel in an OPML way.
- In SEO practice like wise to "Link Exchange", OPML exchange could also be done. Also through RSS to HTML converter, an OPML file can be placed as an html view, thus making a Content driven exchange unlike to text link/ banner exchange that has been done so far by SEOs/ webmasters making informative to users as well as website owner in getting content.
- For a News specific sites (or other sites as well), it is more easy to show off the contents available for syndication as one OPML file. As untill now for a site having different RSS feed for its different sections/ topics webmasters used to make separate xml files for different sections and show them on separate webpage (/rss.htm, rss.html)
Still there are sites spreading the OPML buzz including Bloglines, another one providing search for OPML, FeedMeme's AJAX based OPML reader, hubdog, an OPML reader for Windows Mobile.
Dave Winer is Responsible for starting OPML for Radio Userland and also to convince The New York Times to adapt RSS for its website.He now maintains and develops OPML.org
posted by Seo Space @ 7:22 PM,
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Linkbait and Social Media Optimization over Link Building
Friday, January 26, 2007
Link bait and Social Media Optimization are two new Strategies developed in past couple of years and even practicing by most SEOs/ SMEs and webmasters. A lot of sites are emerging with web 2.0 traits along with AJAX and no wander Google/ Yahoo are acquiring these sites competitively. Youtube, Writely, Zohosheets, mybloglog are few Web 2.0 rich websites acquired by either Goolge or Yahoo.
In contrary to old link building strategies which involves link exchange, link swapping which further in time line became 2 way or 3 way link exchange. Threadwatch.org coined term - Link Bait about a couple of years back. Rohit Bhargav gave term SMO (Social Media Optimization) in 2006 and gave his initial 5 rules of SMO in which he describes Link bait more clearly along with relation to mashup sites and how to get involve with that.
Recently searchengineland.com new post 2007 guide to Linkbaiting apparently seems to me like giving credit to himself of introducing linkbaiting to SEO community, the post talked about Widget marketing , a concept fastly getting popular among new social community sites. MyBlogLog's Sidebar widgets showing recent readers, zoomclouds' widgets of tags are an example of how Linkbaiting/ building could be done through widgtets.
Link baiting to me involves every thing that forces users/ visitors to link back to your site with or without knowing the fact that he/ she is building link for you. Tag buttons (rectangular gif image with links) by del.icio.us, digg.com, newsgator, Technorati are example of good link baiting (..building link for themselves) thru blogs/ social community themed sites. Most recent is Snap's preview anywhere service which gives easy few lines or javascript code fetching image preview of hyperlinked sites is most innovating and fast propgating as well.
Tagging sites are easiest way of getting link on one's own choice of anchortext. 1000tags, 30daytags.com are few among others seems to replace directory submission in SEO with Tagging.
In contrary to old link building strategies which involves link exchange, link swapping which further in time line became 2 way or 3 way link exchange. Threadwatch.org coined term - Link Bait about a couple of years back. Rohit Bhargav gave term SMO (Social Media Optimization) in 2006 and gave his initial 5 rules of SMO in which he describes Link bait more clearly along with relation to mashup sites and how to get involve with that.
Recently searchengineland.com new post 2007 guide to Linkbaiting apparently seems to me like giving credit to himself of introducing linkbaiting to SEO community, the post talked about Widget marketing , a concept fastly getting popular among new social community sites. MyBlogLog's Sidebar widgets showing recent readers, zoomclouds' widgets of tags are an example of how Linkbaiting/ building could be done through widgtets.
Link baiting to me involves every thing that forces users/ visitors to link back to your site with or without knowing the fact that he/ she is building link for you. Tag buttons (rectangular gif image with links) by del.icio.us, digg.com, newsgator, Technorati are example of good link baiting (..building link for themselves) thru blogs/ social community themed sites. Most recent is Snap's preview anywhere service which gives easy few lines or javascript code fetching image preview of hyperlinked sites is most innovating and fast propgating as well.
Tagging sites are easiest way of getting link on one's own choice of anchortext. 1000tags, 30daytags.com are few among others seems to replace directory submission in SEO with Tagging.
Labels: SMO, Social Media Optimization, Web 2.0
posted by Seo Space @ 3:30 PM,
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